What We Do

"In our business, you have to be able to do a lot of different things well - sometimes at the same time - from message development and delivery, to media relations, advertising, grassroots organizing, lobbying, coalition building and campaign management.  The bottom line is, it's a people-driven business. You have to be able to work well with a wide array of people (personalities), backgrounds and political affiliations."  - Lester Bagley, VP for Public Affairs, Minnesota Vikings 

HIDDEN BAY GROUP, LLC provides executive-level counsel in the global areas of Experiential Marketing, Brand Development, Sponsorship Development & Activation, Crisis Management, Local, State, National and International Public Affairs and Innovation.

With extensive and wide-ranging experience at the highest levels of professional sports, business, government and politics, Hidden Bay Group is uniquely positioned to provide highly specialized advice and strategic services to immediately impact and improve your company’s or organization’s efficiency and/or profits.

COALITION BUILDING:  We devise and implement strategies designed to position our clients, educate decision makers and garner support.

INFLUENCER OUTREACH, THOUGHT LEADERSHIP and REPUTATION MANAGEMENT:  We have the expertise and critical relationships to ensure that your voice is heard and that your message gets conveyed. This includes educating the general public, building relationships with public officials and media outreach. 

PUBLIC and PRIVATE SECTOR BUSINESS DEVELOPMENT: We advise both domestic and international entities as to political, media and business climate and offer insight into the issues, events and trends that can impact their success.

SPORTS, CAUSE & EXPERIENTIAL MARKETING:  Leveraging our global network of strategic industry relationships and years of executive level experience in the worlds of professional sports and business, we combine these resources with our unique insight and "outside the box" thinking to elevate our clients' brands and grow their business. 

 With your business goals, corporate values and marketing needs as guidelines, Hidden Bay Group will create a strong, reliable image and messaging platform that will increase sales and build customer loyalty and positive brand recognition. 

ISSUES MANAGEMENT and MESSAGE DEVELOPMENT: We work to ensure that you build effective messages that combine your vision, organizational mission and business objectives to effectively communicate with your key audiences.

INNOVATION: We think "outside the box".  We do "outside the box".  We are "outside the box".